Are you still scratching your head asking, “what are some good reasons my business should have a mobile app?” Clutch, a leading app development research company, recently surveyed business owners on their primary motivations for going mobile:
The survey concludes these top 3 reasons:
- To improve Customer Service or Experience
- To Boost Sales
- To Successfully Compete with Other Businesses
Coincidentally, these top reasons coincide with why customers report as their “top reasons they are most likely to download and use a business’s app.”
Apps have to be useful for the end user, or in other words, your customers. If your customers find that your app contains promotions, rewards, incentives, educational information and entertaining content they will download your app and use it… repeatedly. Businesses with a mobile app that’s useful report a 30% increase in NEW business each year! Whew! That’s a big increase!
Click on each of the 3 reasons above to read more in depth about how to use your app to improve customer service, boost sales and get an edge over your competition.