You’ve probably heard the buzz words, “customer engagement” and “customer experience.”  In fact you may have just typed those words into Google which is how you found this article. Many business owners don’t know exactly what these terms mean nor how to create engagement and experiences within their businesses.

Customers want to feel like they are part of the buying process. They also want to feel like they matter to you and you care about them, not just their money. They would like to feel as if they are an important part of your business and that they are part of your family.  All of this is very simple, easy and cost effective for both you and your customers, when your business has a mobile app.

Here are 7 covered-in-awesome-sauce-ways to improve customer service and engagement, create the feeling of an experience and help your customers feel like they are part of the family:


Allow customers to answer important questions required for price quotes and for a smooth and easy sales process. Customers can fill out forms any time day or not and receive an e-mail or call back with all of their questions answered. Forms can also include photographs which the customers take with their in-app camera and submit along with the form.


People love to give their opinion and open and honest feedback is important for business owners to know what’s really going on from the customer’s viewpoint. Surveys allow for customers to praise a great staff member or air a grievance. A survey on customer service shows that customers who fill out surveys leaving good or bad comments and have their surveys responded to in a positive manner, will have a greater likelihood of being a long time loyal client of that business.

In-App Scheduler

Sometimes the best time to make a hair appointment is when you are getting dressed for the day and you’re looking in the mirror thinking, “I really need to get my hair done.” Often times this is early in the day when salons are not open. With a mobile app, clients can schedule that hair appointment right when they’re thinking about it.

Schedulers are also great for business coaches and private athletic coaches and empower clients to schedule fast and easy. No one like to be involved in a game of phone tag because you’re trying to reach someone in order to schedule an appointment.

Push Notifications

Don’t leave customers wondering “Are they open for business during the storm?”  “Is the game cancelled due to the tornado watch?” Customers will appreciate receiving this valuable information in real time right on their phones. No need to keep checking e-mail, Twitter or Facebook. The notification is displayed right on the home screen of their phone and then stored in Notifications section of their phone for easy review, reminders and retrieval.

Have a Flash Sale and send a Push Notification to invite your customers to shop, dine, sign-up or subscribe for a membership today only, or during certain hours of today and in doing so they will receive a discount or free gift.

Schedule of Events

Your customers will appreciate being able to easily see all of your events. They will also appreciate being able to save your events to their calendars with just one click and being able to invite their friends to the event by sharing it on their social media pages or sending it out in an e-mail – all right from your mobile app! 

VIP Registration

App users can register as a VIP within your app by signing up only if they choose to by using Google Plus, Facebook or Linked In or entering their information manually. By choosing to sign up verses being forced to sign up, you are empowering your customers to make their own choice on how engaged they wish to be with your business. Most customers will choose to sign up because they want the VIP experience which includes specials, promotions, rewards points and the ability to select from a list which Push Notifications they want to receive.

Social Media Engagement

Your customers can like and comment on all of your social media posts right in your app. They will never miss a post!

Colleen is co-founder of Brandgarden Mobile Solutions.

Colleen is Co-Founder of DIY Mobile Apps and Mobile Solutions. She’s an Entrepreneur, Writer, Speaker, Trainer and Napoleon Hill Instructor. She lives in Charlotte, NC and enjoys Bikram yoga, wine and a great cup of coffee. Follow her #Coffeetalk on Instagram @AppGirlontheGo

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