How People Find Your Mobile App aka How To Make your App Stand Out in the App Stores

With millions of apps in the App Store and Google Play finding your app can be a bit like stargazing or trying to find the rare Dodo bird in the thick tree tops of the Amazon Rainforest.

We concurred the search and discovery of websites with SEO which stands for Search Engine Optimization. This is how people find your website, your YouTube Videos, your on-line webinars and podcasts and your blog posts.

Welcome to the age of mobile apps and with it a new term, ASO which stands for App Search Optimization. Apps don’t live on-line they live in App Stores. You can do a Google search for an app but you have to type in that exact name of the app and you will get the url to download that app from an app store.  When you’re searching using keyword terms, apps don’t come up… at least not yet. 

How then can we improve your app’s “searchability” or as I like to call it, “findability?” How can you make your app stand out so the general public can download your super awesome app and begin making purchases and connecting with you?

Fun Fact: People who make purchases through apps purchase more than when buying on a website.

Based on the fun fact above whether you’re a local business, national business or global business the more people that have your app, the more people can interact with you and do business with you. Therefore making your app more discoverable will increase your bottom line.

ASO in Google Play – Use Google Indexing to help people find your app.

Using Google Indexing gives your app the opportunity to stand out in a Google Search. Say you own a Consignment store, your app could appear on Google searches for Consignment Stores if the consumer is within your location and if your app is in the Google Index.

Don’t expect your app will have first page rankings… but it could, you never know. However Google Indexing will give it a boost from where it would be otherwise.

Google created this video on how to Google Index your app. If you’re a Techy, you can do this yourself if not, you may have to hire an App Developer to do this for you.

ASO in the App Store – How to get found in the incredible galaxy of Apps that live in the App Store

In the App Store there are just a couple of steps you can do to improve your “Searchability” or, “Findability” in the App Store.


First, you want to use Keywords in your App Description. Apple will reject your app if you simply use all keywords in your description so keep your Description truly relevant to what it is your actually does, but if you can squeeze in keywords that make sense, then do so.

To hone in on your keywords you can use Search Man  or Keyword Tool 

Ratings and Reviews

Second, you want to have a lot of ratings and reviews and hopefully the majority of them are good reviews. You can have your app programmed to prompt your customers to rate or review your app. You can also run a Rating campaign where customers receive a small discount on their purchase if they will take a minute to rate your app and write a quick review. Or, instead of offering a discount, if they will take a minute to review and rate your app they get their name in a drawing for a prize at the end of the month or however long you run the “Rate and Review Contest.”

Other App Stores

There are lesser known app stores out there and although they may not be considered as heavy hitters don’t underestimate their power for increasing your “Searchability” and “Findability” and bringing you new app users that found you natively (as opposed to your own in-store or on-line “Download My App Campaigns”.  You can submit these yourself or ask your App Developer to do it for you. Note, its not too difficult to submit your app to these App Stores so be sure your Developer isn’t over-charging you for this extra service! 

Mobile Apps are just warming up and getting started. At some point, it is estimated they will over-take websites in use, functionality and popularity. There are hundreds of millions of websites which Google found a way to give some order to. As the mobile app evolution continues to unfold there will be many changes to how apps are searched for and found. The early adapters, if they keep up with the changes will continue to have a cutting edge and keep their apps front and center where people can easily find them.

Hey, how about a list of 23 ways to promote your app for free? Click here.

Colleen is co-founder of Brandgarden Mobile Solutions.

Colleen is Co-Founder of DIY Mobile Apps and Mobile Solutions. She’s an Entrepreneur, Writer, Speaker, Trainer and Napoleon Hill Instructor. She lives in Charlotte, NC and enjoys Bikram yoga, wine and a great cup of coffee. Follow her #Coffeetalk on Instagram @AppGirlontheGo

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